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Search engine optimization is important because without it, your audience may never find you. But SEO depends on how the search engines determine what will
An awesome thing about creating a community with your target market is that you can grow, evolve, and change with them. Think above Dove soap
As you learn your readers’ language, you’ll discover their common objections when it comes time to make a purchase. You’ll also discover the words to
At some point you’ll need to test the new terms your niche uses. It’ll help show you that you’re on the right track. That you’re
Now that you’re comfortable with your readers’ language, you can use those skills on your sales and landing pages. Studies have shown that you should
You can’t fake authenticity on social media. If you try on a fake persona, people will eventually find out and your reputation will be ruined.
Celia Kyle is a New York Times and USA Today bestselling author of paranormal and science fiction romance, as well as non-fiction for authors.
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