Testing New Language as You Learn It

At some point you’ll need to test the new terms your niche uses. It’ll help show you that you’re on the right track. That you’re learning what you need to learn so you can speak to your audience in the correct way, which gets you the results you desire.

Look at analytics as well as the in-person feedback you might get from your audience as you move forward.

  • Social Media. Try posting a meme that you think your audience will relate to. What reaction does the meme get? Do people like it? Do they think it’s relevant? Do they share it because it resonates with them? If so, you’re on the right track.
  • Email Messages. Try your new language skills out by creating new subject lines for your email series and every new email you send out now. Try to ensure that the subject line relates to the email and gets the attention of your audience. Did your open rate go up?
  • Blog Posts. Start using the questions people ask in your groups as the title for your blog posts. The question should give you an idea of what you’re going to say in the blog post to answer the question. If you happen to have a product or service that fixes the problem, include a link to that at the end of the blog post. Again, to find out if its’ working, look at your analytics.
  • Sales Pages. Any topic your audience talks about a lot that they can’t find a solution for is also a good product or service for you to create or find. Then you’ll need a sales page for it. Use the new language skills you’ve learned to create the best sales page you can. Test it out on your audience with a Facebook Advertisement. If the analytics shows success, you’re doing great.
  • Landing Pages. If you have freebies to give away to build your email list, make a landing page for each one. That way you can practice using the right language to attract them via the headline, and the other words on the page, so they will grab your freebie.

For each thing you try, give it a few weeks to take hold and determine what’s working. Use analytics to decide if you’re getting a good response. Also look at what your audience says via comments and behavior.

Do they share with others? Do they like your offers? If so, you’re getting the right message across. If it’s not hitting yet, don’t worry. It’s a work in progress.

Have you watched the Amazon Original, The Marvelous Mrs. Maisel? A young woman has decided to become a comedian and it shows her process of learning her audience, who she is, and how she practices her jokes on others until she gets the right number of laughs. She works on each joke until people cry while laughing. That is her goal. Yours is to make them answer your calls to action and keep improving until you get the desired results.

The Advantage of Creating Your Own Terms, Nicknames, & Acronyms

Being a leader in your niche gives you the opportunity to influence a lot of people. Because you’re a leader, you can create your own terms, nicknames, and acronyms for what you teach your audience. There are probably already terms in a specific niche you should know, but you can still create your own.

Some examples of created terms are:

  • This term has not existed forever, believe it or not. It’s only been around in the 21st century and means a person who works for themselves, alone.
  • Another 21st-century word that means a person who works for themselves from their home.
  • 21st-century word that means a mom who works for herself.
  • The founder of Etsy has stated, “I wanted a nonsense word that I could build a brand on.”
  • The founder of this knitting and crafting site just made up the word, which is not yet in the dictionary, but they have a popular website, nonetheless.

Some examples of marketing acronyms:

  • This is a marketing acronym that stands for Attention, (or Awareness) Interest, Desire, and Action.
  • Search Engine Optimization.
  • Budget, authority, need, and time. These are known as the four criteria used to qualify a prospect.
  • Bounce rate. This is for email delivery as well as website visits.
  • Cost per click. This is how much it costs you when someone clicks an advertisement often used in PPC (pay per click) advertising.

Some examples of coaching terms:

  • Discovery calls. Often the first call to a coach to get to know them and see if you’re a good fit.
  • What a coach provides to their clients and also expects from their clients.
  • Life purpose. A very common way that coaches talk to help you.

Some examples of photography terms:

  • This has to do with the size of the opening of the camera lens.
  • This has to do with the amount of light that gets into the lens.
  • Aspect Ratio. This is the ratio of the height to width of an image.

You get the idea. The acronyms, terms, or nicknames in different niches can sometimes take on a life of their own. This is why it’s a good idea to create your own for your niche when you can. If you’re an authority, there’s no reason you can’t create your own terms to describe something to your audience.

Do it successfully and you’ll have an advantage because you’re the person who first uttered the words. You’ll solidify yourself as the go-to expert in your niche. Plus, a nice acronym makes it easier to teach your audience what they need to know.

Test & Track Your Sales Page Language

To create a successful sales page, you must test and track. But what? You test and track your language! The language you use on your sales page is one thing you have full control over. Let’s look at the process of testing your sales page language.

Set up two pages to test. Drive traffic to them using the same type of ad and target market so that they’re equal. You can then test different types of pages like:

  • Casual Language vs. Business Language
  • Niche Terms vs. Normal Language
  • Headline Language
  • First Person vs. Active Voice

Create each page with the same colors, design, and everything else except the language. Then you can find out what works best for your audience.

Use Facebook Ads

Facebook ads are easy for anyone to use. You don’t need any special expertise to run a Facebook advertisement. If you know your audience, you can find them based on demographics and interests. You can also create lookalike audiences by uploading your email list to Facebook. A third option is to add a pixel to your website so you can target people who have already visited your website.

Give It Some Time

Since it’s so simple, you should run each advertisement on Facebook. Ensure that every part of the ad is exactly the same as others from the images to audience. The only differences should be the words on the sales page. Give the ad some time to run and then check stats. Which works best for your audience?

Test Even More

You can go further by slightly changing each to make it a little better. This is A/B testing. Technically, you can end up with A/Z testing as you try to perfect the ad and improve the way you communicate with your audience.

The more you test and track, the more likely you are to create amazing sales pages that have high conversion rates. You’ll discover that the more you talk like your audience, the more successful you’ll be.

Test & Track Your Solo Emails and CTAs

I’d like to talk about sending emails to your audience and how you should include CTAs. First, let’s talk about where you should put your calls to action in terms of your content.

Where to put CTAs:

  • Blog Posts. Like anything, blog posts need a purpose. Understand why you’re writing the post and you’ll easily be able to determine the CTA. Generally, a blog post will point to a lead magnet in the form of a content upgrade.
  • About Page. Your about page is often missed, but you should always put a CTA on your about page. Your about page, though it might be about you, is really about your audience. Don’t miss the opportunity to put a powerful CTA in front of your audience. This is a great place for a freebie to get them on your list.
  • Every article needs a purpose. If you don’t have a “why” to your article, it has no purpose. Your “why” should inform your CTA. You can put your CTA within an article as a content upgrade or a link to the sales page that offers a solution. Put the CTA throughout the article and not only at the bottom.
  • Social Media Posts. You’ll want to follow the rules of your social media platform and place your calls to action appropriately. Sometimes, you’ll need your link and CTA to be the first comment instead of within your post. You’ll also want to use their language to let them know what’s in it for them to click through.
  • A great way to get more from your audience is through videos. You’ll also need a call to action included in all your videos using the language your audience would use in a way they’ll relate to it. That is the major reason you should immerse yourself in your readers’ culture.
  • Landing Pages. Why have a landing page without a CTA? Your CTA should use visuals that attract attention, and the colors of your CTA button should contrast with the rest of the page. The words on the button are important and should be action keywords that resonate with your audience. Placement is key! A right-side bottom placement above the fold works best due to how people read in an “F” pattern.
  • Email Marketing. The most important aspects of your email marketing CTAs are eye-catching design, persuasive copy, messages that show value, and relevancy to your landing page. Focus on those parts of your email marketing and you’ll have more successful conversions.

Make sure you include a specific CTA in your email even if it’s just to get them to read a blog post on your website. If you want them to click a link, you need to tell them you want them to click it. You need to be specific. “Go read this blog post where you’ll learn more about XYZ.” This CTA will be more successful than just providing a link to a blog post.


Want to know even more about your target market? Want to figure out what makes them tick and–more importantly–buy?  Make sure you grab your copy of Find Rabid Readers: How to Identify Your Target Market today!

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Celia Kyle

Celia Kyle is a New York Times and USA Today bestselling author of paranormal and science fiction romance, as well as non-fiction for authors.

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