Description
From New York Times and USA Today bestselling author Celia Kyle comes the ultimate beginner’s guide to identifying your target market.
Don’t build your author empire on chance! Craft a solid career foundation with a rabid audience of eager fans. Learn to find readers who will help turn writing into your full-time career.
Let this book teach you how to identify passionate readers, find them, and ultimately keep them coming back for more, book after book.
Use this book to…
- Research your competitors.
- Learn the importance of demographic, geographic & psychographic data.
- Explore the top methods of reader research.
- Create a target reader profile.
- Find your readers online.
- Put your new knowledge to use and sell to your readers.
Plus, a FREE 26 page companion workbook download available after purchase.
Also available at:
- Amazon // Kindle or Print
- Barnes & Noble
- iBookstore
- Kobo
- Google Play
- Scribd
Table of Contents
- Competitor Research
- What is a Target Market?
- The Essentials of Research
- Three Graphic Segments That Make Up Your Target Readers
- Psychographic Data - Because Demographic and Geographic Data Aren’t Enough
- Top Methods of Reader Research
- How to Use Surveys and Email to Understand Your Readers
- How to Use Psychographic Data in Your Marketing
- Where to Find Reader Data
- Target Reader Profile
- Where Do You Find Your Readers?
- Become Part of Your Reader Audience and Interact
- Tracking Your Results
- Your Changing Market
- Put Your Reader Knowledge to Good Use
